We’ve helped 1000’s create their own websites!
#1. Choosing The Best Website Building Platform
Making a website is a lot like building a house, you need a solid foundation. That’s where picking the right website building platform comes into play.
So, what exactly is a website building platform?
In the early days of the Internet, creating a website could only be done by coding in HTML and as you could imagine was a lot harder to do.
Fast forward to 2016 and you’ve got many options to help you build your website including drag n’ drop site builders and content management systems (CMS) suck as WordPress.
A content management system will allow users of any skill level to build a professional website that you can create & update yourself without the need for a web designer or coding knowledge.
The Big Three Website Building Platforms in 2016:
1 in 6 websites on the Internet is powered by WordPress. Most of your favourite websites are built with and run on WordPress.
So Why WordPress versus the others?
Aside from it being the most popular website building platform out there, here are more reasons why:
It costs nothing. It’s free: WordPress is open-source software, that means that it is community driven and the license to use the software is 100% free.Why build two sites. It’s mobile ready: You can kill two birds with one stone! When building a website with WordPress, you’re automatically creating a mobile-friendly website at the same time!Scalable. Small or Big. It Grows With you: It doesn’t matter whether your website is simple a few pages or a few thousand pages with e-commerce shopping cart and a blog. WordPress is very versatile and can grow with your business. It’s built to grow.Simple to use & Very User Friendly: The user graphic system is very easy to use. If you can use Word, you’ll be able to use WordPress to create, edit and maintain a stunning website.Massive Support: Since WordPress is used by millions, there is a massive WordPress community for support, workshops called WordCamps and much more to help you do what you want when you’re stuck.
What about Drupal or Joomla?
Drupal – While this is a very powerful website building platform for experienced web developers and coders it does have a large learning curve for beginners. It’s also mostly used for government and really large businesses for internal websites.
Joomla – A bit easier to learn than Drupal, and is great for shopping cart type websites but still requires knowledge of code to do certain things to your website.
We strongly recommend using WordPress as it is the easiest to use. The versatility of the platform makes it the best choice for beginners to lay the foundation to a great web site.
In the next few steps, I will walk you through the process of getting a domain name & web hosting for your new website and how to install WordPress.
Remember, if you get stuck on any of the steps, our staffs are here 24/7 for you to help you out. We can’t make the website for you, but we can guide you to accomplish what you’re stuck on.
#2. Choosing a Domain Name For Your Website
Registering a domain name can be a some what frustrating experience, but it really should be a fun and creative process for you. A domain name is a unique identifier to point traffic to a website, sort of like a phone number does to a persons telephone. Here’s some criteria that I’ve put together in selecting the perfect domain name when creating a website.
- Does the domain name relate to the website’s content?
- Is the domain name easy to spell and pronounce?
- Is the domain as short and precise as it can be?
- Does the domain name have the correct domain extenion (.com, .net., org)?
You’re going to want to make sure that the domain name is actually available, you can do that by using our domain search tool. Domain names cost about £7.95 per year but when you make your website through Keenweb, we will include a free domain for as long as you remain a customer and choose our £6.99 monthly package.
#3. Choosing the Right Web Hosting Plan
Many whom are looking to start a website often have the question which web hosting package is right for them. This is a legitimate question as sometimes the options can be overwhelming. Keenweb has services that cater to simple websites just starting out to all the way to very large and complex websites.
Since you’re just starting out and looking to make a website I will simply recommend that you opt for a shared hosting package, which starts from £6.99 per month. This package will give you everything that you need to get your domain registered and website created. You’ll get a fully featured web hosting account with all the bells and whistles.
That’s not all, unlike our competitors which only allow you to create a website that is limited and then ask you to pay more to add more pages or e-commerce features like a shopping cart… our company doesn’t. We won’t ask you for more money for additional features such as personalized e-mail addresses, web space, bandwidth, databases, shopping cart functionality, blogging, etc. Also, due to the proprietary technology used by some of these competitors, moving to another provider in the future is almost impossible. When you create a website with WordPress, you can simply backup your website and move it to another web host… so it’s future proof.
Remember you’ll get the free domain name when you sign up for web hosting (a £9.95/year value). Once you’ve signed up, continue reading on below.
#4. Install & Setup WordPress
Now that you’ve got your web hosting account, let’s work on actually setting up your website.
As mentioned earlier in this guide, we are going to be using WordPress as the foundation to creating your website. WordPress is a content management system (CMS) that is used by over 60 million websites worldwide. The best part? It’s completely free to install and use. I’ve made it easy for my customers to obtain, install and start using WordPress on our hosting platform.
In the below video, Lawrence from our technical support team will walk you through on how to install WordPress.
Congratulations, your website is created!
You’ve now created your first website. The possibilities from this point forward are endless. Included as part of your service are tools to allow you to submit your website to the search engines, receive free marketing credits, access to WordPress themes along with many other tools that will help your website to flourish.
We’ve put together a comprehensive knowledge base full of how to articles on WordPress.
You’ll never be alone…
If you ever need help, our very experienced support team is a click, call or e-mail away. we’ve also created a team specifically to follow up with you from time to time to make sure that you’ve got everything you need to make sure you’re successful online. You’ll never be alone in your journey, that’s our promise.
A Step-by-Step Guide On How to Start a Blog.
#1. Selecting a Domain for your Blog
If you aren’t familiar with the term, a domain name is a unique identifier for a website. It tells the browser where to specifically connect to, similar to a phone number connecting to a specific person. For example, Google.com, facebook.com and keenweb.co.uk are all domain names.
When selecting a domain name for your blog, you’re going to want to keep these things in mind:
- Relation to Content: You will want to make sure that the domain name is somewhat related to the content that you will be blogging about. Let’s say you are starting a blog about your fitness journey, a potential domain name could be Journey2fitness.com. This will tell potential visitors what your blog is about. Keep in mind that domain names are alpha-numeric. You will also be able to use hyphens (-) in the domain to create domain names such as Journey-2-fitness.com. Be as creative as you can be.
- Short & Sweet: This one is self explanatory. For the sake of people being able to remember your domain name, make it as short as possible. Try to stay within three syllables max.
If the blog is a personal blog, it may make sense to simply register your domain name as your full name, for example JohnSmith.com. You can always change this or park additional domains in the future.
In step two, I will tell you how to get a FREE domain registration or domain transfer (if you have one already registered).
#2. Getting a Web Hosting Package
A web hosting provider, such as Keenweb, is a Internet service provider that will store your blog content and make it available on the Internet for visitors to access. There are thousands of web hosting providers, most disappear after days of being in business due to the low cost of entry and that is why being smart about your web hosting decision will save you from major headaches down the road.
This is why Keenweb is the best web hosting provider for your blog. We have been in the business since 2008, independently owned, are an A+ Rated BBB Accredited Business & have ranked on INC 5000 Fastest Growing Companies in America list two years in a row.
We are also the greenest web hosting provider on the planet. By 2020, the Internet will be as big a polluter as the airline industry. Keenweb will replace 3 times in the form of renewable energy for every 1 amp we use to power your blog. By hosting with Keenweb, you will be actually helping to make a positive difference for the environment.
Keenweb is a top-tier web hosting provider which normally costs £9.95/mo, but through a special introductory offer for those looking to start a blog, we are offering our web hosting service for £6.99 per month. You will also get a FREE domain name registration or domain transfer (if you already have a domain registered) a £12.95 per year value. Our service also comes with an unconditional 30-day money back guarantee — so there is no risk to you.
Keenweb offers powerful blog web hosting services, here are some of the things you can expect:
So let’s begin. In the next step, I will walk you through each step on setting up your blog.
#3. Install WordPress to Power Your Blog
Now that you’ve got your web hosting account, let’s work on actually setting up your new blog.
You may or may have not heard about the wonderful blogging tool / CMS called WordPress, but this tool will be the foundation of your website. WordPress is a content management system (CMS) that is used by over 60 million websites worldwide. The best part? It’s completely free to install and use. we’ve made it easy for our customers to obtain, install and start using WordPress on our hosting platform. Lawrence from our technical support team will walk you through on how to install WordPress.
Congratulations, you’ve just started your very own blog!
You’ve now started your first blog. The possibilities from this point forward are endless. Included as part of your service are tools to allow you to submit your blog to the search engines, receive free marketing credits, access to WordPress themes along with many other tools that will help your website to flourish.
You’ll never be alone…
If you ever need help, my very experienced support team is a click, call or e-mail away. I’ve also created a team specifically to follow up with you from time to time to make sure that you’ve got everything you need to make sure you’re successful online. You’ll never be alone in your journey, that’s my promise.
More people than ever are wanting to create a website, whether it’s for their business or if it’s just a personal website, such as a blog or a family photo gallery, etc. It used to be the case that people would only buy only one domain name, however that is now changing. Increasingly people are registering more than one domain name.
It is quite common for businesses to register multiple domain names in order to not only protect their brand e.g. their brand name plus multiple domain extension – however, increasingly business register additional domains in order to expand their online reach, and thereby reach more customers. Registering more than one domain name is a wise choice. Below are six reasons why you should register another domain:
1. Enhance your online presence:
Let customers know exactly what it is you do and what you provide. This has been made easier than ever thanks to the new range of domain name extensions that have been released in the last couple of years. For example, you can now register extensions such as YourName.fitness – which is great for personal coaches or fitness related businesses. Also extensions such as YourName.accountants, YourBusiness.deals, YourBusinessName.restaurant, YourBusinessName.support, etc.
2. Expand your brand:
Many business offer a range different products or services – having additional domain names will enable you to promote these in a more targeted way. You don’t have to limit yourself to just one domain. Many people & businesses own more than one domain name. They do this in order to take advantage of the new extensions to promote other products/services that you offer. Don’t limit yourself.
You may also want to promote specific products or services by create a unique website for it – which would require registering an additional domain name. For example, Casablanca Hire is a London based event hire company that specialises in event hire equipment. They have a large stock of marquees, tables and chairs and catering hire equipment.
Their main website is www.casablancahire.com – but in addition to this they have also registered the domain names: www.chairhire.london and www.casablancahire.london These two extra domains (and their websites) help Casablanca Hire get more business from. Firstly by creating a niche site just focusing specifically on chair hire in the London area, and secondly by boosting their online presence for the term “London” online – and area where a lot of their customer will be.
Not only do they increase their chances of being found on search engines such as Google for search terms such as “chair hire London”, but they can also advertise e.g. in wedding magazines, or event organiser industry magazines, etc using the niche web address www.chairhire.london.
We recommend that you have a look at some of the new domain name extensions and consider what opportunities they can offer you.
3. Protect your brand:
You should do what you can to prevent sneaky competitors or dodgy people from damaging your brand. For example, they could register domains that use your brand in them – and try to pass themselves off as you or your business. For example, fraudsters could register a domain with your brand in it such as e.g. YourName.discount or YourName.cheap or YourName.sale, etc and try to trick people into thinking the website is part of your business.
You should identify potential online threats to your brand. What domain names should you own to protect your brand? For the sake of spending a few pounds registering domain names associated with your brand – and thereby protect it – you can avoid huge headaches and legal expenses in the long-run.
If somebody register a domain with your brand in it and sets up a damaging or misleading website on it, then while you may end up being able to shut the website down – but the time & money you will have to spend to do this – not to mention the fact that it will distract you from what you should be working on e.g. growing your business – will be very costly, you will be wishing you had just registered the domain back when you had the chance.
Many companies such as Microsoft, Facebook, Coca-Cola, etc register hundreds or even thousands of domain names. They realise the importance of having more than one domain name.
4. Typo errors:
Another reason to register additional domains is cover any potential loss of visitors to your website as a result of type in errors, which are very common. You can register common type in errors and then set up redirects for miss-spelling of your main domain – get them to redirect to your website.
This will result in you getting more traffic to your site, plus prevent competitors from registering & using them. Many businesses do this e.g. Amazon, who have registered numerous common miss-spellings of their main domain name: amazpn.com and amzon.com, as well as many others.
5. Target specific geographical areas:
Many businesses register additional domain names in order to either target specific sectors for their existing product of service. For example, in addition to having a .COM extension, Amazon targets specific countries using different domain names such as: Amazon.de (Germany), Amazon.fr (France), Amazon.jp (Japan), Amazon.co.uk (United Kingdom). They can target each country in a way that will result in more business from that market e.g. by having the website written in the local language, etc – all of which will make it more likely people in those areas will want to buy from them.
6. Separate corporate information from customers:
Lastly, you may want to register additional domain names, not necessarily to promote additional products or services, but instead to act as a public place to provide information about your company – such as information for investors, displaying corporate information. This is information that you want to be open about and have available online – but may not be necessary for potential customers to see when they first come to your main website.
For example, some companies have a website dedicated to explaining their sustainability practices, such as the one set up by Nike, who in addition to their Nike.com website, they created a niche site focusing on their sustainability actions, which is: www.nikeresponsibility.com
So, having an additional domain & website could contain information that might not interest you average customer, but for PR purposes may be worth having.
More business enquiries
There are many reasons why you should register more than one domain – the ones listed above are just a few. Having more than one domain name (with a website on it) means additional opportunities to be listed in search engines.
The fact is being found in more places, more often will result in more business for you. Registering additional domain names can pay themselves off many times over in the long-run.
Keenweb sells hundreds of domains names, including all of the new ones that have been released such as .CLUB, .SUPPORT, .ONLINE, etc. Have a think about how you can benefit by owning more domain names and have a look at what is available at the Keenweb domain names page.
Your domain name or web address is your shop front to the world. Which means the name you use matters. It’s important.
Why does a domain name matter? It’s the first thing that people will see if you’re online. If you meet somebody for the first time – possibly at a networking event or business conference, then you will want a professional name that appeals to people.
Your domain name has the potential to leave people with an impression about you & your website – your business, or your organisation, or club…. so make sure it’s a good one.
Keep in mind that while a domain name is important, it is not going to make or break your business or whatever online project your planning, so it’s not the end of the world if you don’t get your first choice domain.
There are plenty of successful websites with bad domain names, and there are plenty of businesses that have failed, even though they had great domain names – so don’t let it hold you back. Don’t procrastinate over buying a domain name.
Simply take some time to think of a domain name that will be good for you, do some research and then register one. Just register it and then move on to creating your website for your domain.
There are many different types of extensions that you can now get for a domain name. For example, you can get a .COM or a .CO.UK or .NET, or a .INFO, etc. Recently there have been a lot of new types of extensions being released such as .CLUB, .MUSIC, .RESTAURANT, .SCOT, .WALES, .LONDON
The most popular type is .COM, and if you’re in the UK then .CO.UK is also a popular choice.
Which one you may want to choose will depend on what is available and the nature of your website. For example, if you are planning on setting up a website for your local sports club, then you may decide to register a .CLUB domain rather than a .CO.UK or .COM – it’s up to you.
More than one domain?
Keep in mind that you can have more than one domain name – and many people, especially businesses register multiple domain names. For example, you may want to do this for brand protection reasons – to prevent anybody else registering similar names to you.
Also, you may want to create a niche website for a specific product or service you offer
Many Keenweb customers own more than one domain name.
For example, one of our customers is the business Casablanca Hire, which is a leading event hire company, supplying furniture, catering and event hire equipment for private and corporate clients throughout London and the South East of England. Their main website is www.casablancahire.com
However, they have also registered other domain names and created separate websites for them which promote their services to specific locations or target specific market sectors – helping them get more customers.
One of their secondary websites is www.chairhire.london – so while their main business focuses on marquee hire and everything that goes along with that – if people in London searching on Google for example typing in the keyphrase “chair hire London” and so are only interested in hiring some chairs in the London area – then Casablanca Hire is more likely to be found on Google thanks to their targeted website www.chairhire.london. Having more than one domain name helps them get more business – because they are able to specifically target various market sectors or locations.
Here are a few things to keep in mind before registering your own domain name:
1. If you’re getting a domain name for your business – then choose a domain name which matches your company name.
As you promote your business brand, this will include promoting your domain name – and having a completely different domain name from your business name will cause confusion and your efforts will be diluted.
Having a similar business name and website name on your company stationary, business cards, etc looks professional.
Also, if people know your business name and they want to find your website, but don’t know the actual web address then odds are they will type your business name into Google. So if your domain matches your business name, then you’ve a better chance of people finding your website.
2. Brainstorm ideas
Get a blank piece of paper, or a pad of sticky notes and try to write down 50+ domain names that you would like to have for your new website. Once you have a list of domain names, sort them in order of your most to least favourite and then type them into the Keenweb domain search and see if any are still available to register.
If they are not then consider registering a name with a different extension e.g. if the .COM is not available, then maybe check the .CO.UK, or .CLUB, NET, etc.
Or maybe try combining different keywords from your list – be creative. Keep in mind what your website will be about – for example are their any specific keywords related to the type of website you want to launch? Consider including one of the keywords in your domain name.
3. Make it easy for people to type
You don’t want a name that is hard to spell. For example, if you’re planning on setting up your own plumbing business and create a website for then that’s great, but if you have a long complicated or difficult to spell surname – then maybe don’t use that for your business or domain name.
For example, if you were a plumber and had a Polish surname and your name was Dave Wojcik, then you might consider choosing the domain name WojcikPlumbers.com – But the problem with this is that the correct way to pronounce the surname is so it rhymes with logic – but it’s spelt W-O-J-C-I-K, so it doesn’t sound the way it looks on paper – and odds are if you told somebody over the phone what your domain name is they would write it down incorrectly – so long term you would end up losing a lot of business.
Don’t include lots of numbers in your domain name – if you have a domain name with lots of numbers in it, then when you tell people your domain, odds are a fair number of them will end up confused, and write the wrong name down.
Keep in mind, if you were speaking to somebody on the phone and you told them your domain name is – would they be able to quickly note it down, or would they spend 10 minutes repeatedly asking you numerous times how to spell different parts of it?
4. Unique & memorable
Try to keep it short & simple. Admittedly, getting a short domain name can be difficult, especially if it’s a .COM domain extension you want, since many of the best ones have already been registered.
Fortunately – thanks to the new types of domain name extensions that have been steadily released over the past two years – GTLDs as they are known as – you are now much more likely to be able to register a short & memorable domain name. Obviously it’s dependent on what type of business you or project you have in mind – but you can now register domains with extensions such as .CLUB, .ONLINE, .RESTAURANT, .SCIENCE, .PARTY, .LONDON, .WALES, .SCOT, .IRISH, ….and hundreds of other types.
5. Hints at what you do
It’s beneficial to have a domain which hints or describes what you do. Good examples of this are domain names such as Hotmail.com, AutoTrader.com, Facebook.com, PayPal.com
Imagine you meet somebody and you want to tell them about what you do and your website, then having a domain that matches your business and one that is memorable and hints at what you do, will not only be easy for people to remember, but it will also leave people with a positive impression of you – e.g. “My name’s Dave and my business is Dave’s Cars Ltd and my website is DavesCars.co.uk“.
6. Beware copyright infringement
Don’t choose a name that is trademarked or contains trademarked names. So, avoid using copyrighted names of well known companies such as Coca Cola, Facebook, Apple, etc, in your domain name.
For example, if you own a car garage and you sell second hand BMW cars in Blackpool, then while you may want to have a domain name such as BMWBlackpool.com – the odds are the company BMW will not be happy with you including BMW in your domain name – so you could end up being sued and having your website taken down.
General rule to keep in mind: would a consumer be confused that your website name or business is overlapping with another business?
Are other competitors using a similar name – do a thorough search e.g. on Google, etc
7. Don’t use a hyphen in your domain name
It looks cheap and people will forget the correct spelling – they’ll miss out the hyphen when typing your name and will instead go to the wrong website.
Historically a lot of spammy websites have used hyphenated domain names – which has resulted in them getting a bad reputation.
8. Don’t have the name too literal or descriptive
If you are interested in getting a domain name for your business – then your business name can have an effect – this is why choosing your actual business domain name is something that you need to do carefully.
Having a business name which is described in literal terms is one of the biggest mistakes many people make when choosing a business name. The thinking behind this is often the fear that they must have a name which describes exactly what they do. However, this only results in problems, and ultimately a loss of business in years to come.
For example if a business was to name itself “Wholesale Beauty Supplies” – it may at first appear to be a good name. However, what if there is a higher demand from retail customers who will pay more for their products? Having “Wholesale” in their business name may frighten potential customers off. Not only is it a rather dull name, it would be almost impossible for them to get to the top of Google due to the thousands of companies with similar names.
9. Be wary of domain names that are too niche, possibly restricting you in the long run.
Make sure you consider the long term potential of your business and its domain name. Are you ambitions to move into different sectors in future or geographical locations? Will your domain name still be relevant in future if your business ambitions are realised. You may not want to have a domain for your main website that’s too niche. Can your domain name grow as you grow?
For example, if somebody started up a business selling bananas in Blackpool and they decided to register for their main website the domain name: BananasBlackpool.com. Now this would be a good domain name to have as long as they only ever sell bananas in the Blackpool area. But if they decided in future to expand into selling oranges or apples, – as well as bananas, then anyone who sees their website may be put off by the domain name, which may make them think the business only sells bananas.
Also, what if they decide they want to expand their business and supply fruit to the whole of the UK and not just Blackpool? Again, anyone who sees their website may be put off by the domain name, which may make them think they only sell fruit in Blackpool and not all over of the UK – so their choice of domain could limit their sales in future.
10. Personal name included in the web address?
If you want to set up a personal website or family website then using your full name or surname is a great choice. However, again try to factor in the long term consequences of what might happen to your website.
If your website includes your name, then its audience will closely associate the website with you. While this has many advantages, what are the consequences if you grew a successful website and you wanted to sell it? If it includes your name, then this could put off potential buyers.
For example, if you set up a website that provided information and reviews on golfing holidays, and the site became very popular and you wanted to sell it, then do you think it would be easier to sell if the domain for the website was:
www.BarrysGolfHolidayReviews.com or www.GolfHolidayReviews.com ?
If you don’t have any ambitions to sell your website, then go ahead and include your own name in it – it’s great for personal websites & blogs – but otherwise including your name is best avoided. It gives people the impression that the website is just a hobby site or a personal project just for fun. If that’s all you want it for then that’s fine – but if you have ambitions of turning it into a business one day, then drop the name, otherwise it could look amateur.
To conclude, when you come to register a domain name then make sure you have thought it through – including the points already mentioned above. Your domain can have a major effect on your website, so take your time in choosing the right one, since it could be with you for years to come.
Keenweb sells hundreds of different types of domain name extensions – visit our Domain Name page to see what’s available. If you have any questions, or need further advice on choosing a domain name, then call our domain name specialists on: 020 3637 5335